This wonderful clip was commissioned by Animal Aid – one of the largest and longest established animal rights groups in the United Kingdom. In less than two minutes it explains how eating vegetarian for one day a week could help the environment from a logical point of view. It was created by the award-winning, London-based design/motion company Taylor McKenzie to help launch the Meatless Monday campaign.
According to a post on the Animal Aid website, livestock farming and animal slaughter are now recognized as a significant contributor to many environmental problems. They report that the United Nations stated that it is responsible for 18 percent of global greenhouse gas emissions, which is more than the entire transport sector combined. Other environmental groups say the figure could be more than 50 percent.
In my opinion, this video is a perfect way to educate and inspire others to at least think about the meat industry. It drives the point without relying on graphic images of animal torture or judgmental messages which often turn people off to vegetarian causes. Instead, it encourages all to eat meat-free just one day a week – certainly doable even to a devoted meat-and-potatoes person – and the message is neither heavy nor guilt-ridden. The accompanying music – a loop of the lively piano intro of Moby’s “In My Heart” – works in perfect synch the upbeat theme.